Glamping Market Research
Source: Glamping Market Size & Growth Analysis Report, 2021-2028 (grandviewresearch.com)
The global glamping market size is expected to expand at a compound annual growth rate (CAGR) of 14.1% from 2021 to 2028.
Market size value in 2021 USD 2.35 billion Revenue forecast in 2028 USD 5.41 billion Growth Rate CAGR of 14.1% from 2021 to 2028 Largest Market Europe Fastest Growing Market North America
The global glamping market size was valued at USD 2.35 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 14.1% from 2021 to 2028. A report published by Kampgrounds of America, Inc. stated: "in 2019, 67% of the consumers agree that glamping provides a unique outdoor experience, 63% want their glamping experience to come with services and amenities that aren't available with camping, and 56% say that they want to stay in unique accommodations". These factors are major drivers for the glamping market.
The 18 - 32 years age group made up 44.6% of glampers in 2020. These are young people, seeking high-energy activities and an escape from city life with a speck of romance and adventure. According to studies by Kampgrounds of America, Inc. (KOA), 60% of leisure travelers in North America, who reported to have gone glamping in the past two years, are a part of the millennial or Gen Z generations. This makes them the dominant age group in the glamping market.
The 33 - 50 years age group segment is expected grow from 2021 to 2028 due to having more funds and the financial freedom for better or high-end accommodations. This group tends to look for Wi-Fi, private kitchens and bathrooms, interesting events, pools, and other luxuries to add to their outdoor experience. Thus, this age group prefers glamping (with extra amenities) as opposed to traditional camping in tents or trailers for its extra comfort, and they can afford it. According to a report by KOA, leisure traveler participation in glamping by generations comprises 48% of millennials and 28% of Gen X in North America in 2019. The percentages are forecasted to grow in the upcoming years.
Cabins and pods are growing and dominating the camping market. For instance, Pitchup.com, a U.K.-based company, witnessed growth in bookings for cabins by 102% and pods by 73% in January 2018. This is a result of the desire to be among nature without having to sacrifice luxury and comfort. Glamping has become sort of a hotel room among nature's beauty.
"Europe dominated the market with a share of 34.9% in 2020. This is attributed to the holidaymakers in Europe who have been trying to give glamping a whole new face as it offers people the experience of a hotel among nature. France is one of the key countries that promotes glamping for its people with 8,000 campsites across the country only second to the U.S. The first five-star glamping site in France was launched in 2010, however a decade since that, investors have been collaborating with camping companies to expand the glamping business in the country. France now comprises 221 five-star campsites and 1,171 four-star glamping sites across the country.
North America is expected to expand at the fastest CAGR of 16.7% from 2021 to 2028. The two most salient variables are recent camping experience and willingness to travel to less popular destinations to avoid overcrowding. Travelers who have previous experience are more likely to engage in the same experience post-COVID-19. As per a report published by Christopher A. Craig from the University of Arkansas, in the Northeast part of the U.S., this effect is starker where recent travelers who camped are 4.29 times and 2.70 times more likely to consider tent camping and glamping, respectively. Canadian campers have been showing increasing interest in traditional camping, however, still close to half of the Canadian population, which is about 46%, are interested in the glamping experience.
Music festivals have grown into one of the largest money-making industries in the U.S. on account of the various music festivals that take place in the country, including Coachella, Lollapalooza, and Outside Lands.
Organizers of these concerts sell tickets and offer accommodation in luxurious tents for the people attending. Glamping is most common at music festivals. Marriott, one of the largest hotel companies in the world, opened its first glamping resort in Indonesia. In the year 2017, the company collaborated with Coachella, one of the largest music festivals in the U.S., in order to offer its new luxury tents to consumers willing to pay a slightly higher amount on top of the cost of the ticket."
The global glamping market size was valued at USD 1.88 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 14.1% from 2021 to 2028. Glamping (glamorous camping) has gained much popularity and is one of 2021's travel trends. Several people are enjoying the beauties of nature with the advantage of having modern technology and extra amenities at the same time. Glamping has become a growing trend because it unites the luxuries of a unique glamorous hotel room with a beautiful outdoor experience.